El Global Sports Innovation Center powered by Microsoft ha diseñado un programa de contenidos que da cabida a las reflexiones y visión de futuro de los mejores expertos internacionales en propiedad intelectual y contenidos.

Las conferencias, agrupadas en cuatro bloques temáticos, abordan dos grandes áreas:
Gestión de los Derechos de la Competición Deportiva y Gestión de los Derechos del Deportista.

Todas las conferencias serán en inglés con traducción simultanea en español

BLOQUE 1
IP en el deporte y entretenimiento

Cuestiones clave:
¿Cuál es el papel de la propiedad intelectual en el deporte? Creación valor por medio de la IP y aprovechamiento para sponsors, branding y merchandising.

BLOQUE 2
Gestión de derechos en eventos deportivos singulares y en competiciones

Cuestiones clave:
La visión de los gestores de competiciones de proyección mundial. Legislación aplicable. Modelos de gestión, venta y distribución de derechos.

BLOQUE 3
IP y derechos de los deportistas

Cuestiones clave:
Explotación de los derechos de imagen de los deportistas profesionales. Marca personal y oportunidades.

BLOQUE 4
Producción de contenidos y Mercado Digital

Cuestiones clave:
Nuevos medios. Mercados digitales. Tendencias en creación y distribución de contenidos. Big data y oportunidades de negocio en IP. Auge de los eSports y retos asociados.

BLOCK 1: IP IN SPORTS AND ENTERTAINMENT

Key topics: What’s the role of IP in Sports? Value creation through IP and benefits for sponsors, branding and merchandising.

  • IP Sports and entertainment – Background brief.
  • The role of IP in sports – New approach for sponsorship, media rights and merchandising
  • Creating value in the sports industry: IP creation and global branding.
22ND November - 10:30 – 13:00 (Haz click aquí para ver el programa)

TIME

SPEAKERS

10:00 – 13:00

IP AND SPORT ENTERTAINMENT

10:00 – 10:10

Welcome to the congress

10:10 – 10:30

IP Sports and Entertainment – Background Brief.

10:30 – 10:50

The role of the new technologies on sports content.

Speaker: Sebastian Lancentremere – Microsoft Sport.

10:50 – 11:10

The new role of digital contents on the Sponsorship and media Rights agreements

Speaker: Octagon

11:10 – 11:30

Preparing the new generation to manage the IP in sport Industry

Speaker: Fernando Goñi- PONS IP – Sport.

11:30 – 11_40

Time for question and discussion with the speaker

11:40 – 11-50

Official inauguration of the congress

11:50 – 12:10

BREAK

12:10 – 12:30

The Protection of Sports Events in the EU: Property, Intellectual Property, Unfair Competition and Special Forms of Protection.

Speaker: Thomas Margoni – University of Glasgow – School of Law – CREATe.

12:30 – 12:50

Discovery Eurosport. Pioneering multi-channel and IP management.

12:50 – 13:10

Competition law, sports law and betting regulation. study for the EU on sports organisers rights.

Speaker: Ben Van Rompuy – Asser Institute in Den Haag.

13:10 – 13:30

Pending to confirmation

13:30 – 13:50

Time for question and discussion with the speaker

13:50 – 14:00

Conclusions of the block

14:00 – 15:00

BREAK

BLOCK 2: MANAGEMENT IN PARTICULAR EVENTS AND COMPETITIONS

Key topics: Owners’ and broadcasters’ insight into major global competitions. Applicable laws. Rights management, marketing and distribution models

  • The protection of sports events in the EU. Intellectual property, unfair competition and special forms of protection.
  • Management of audio-visual sports rights.
  • Intellectual property around sport events
  • Different models and deals on the sport leagues rights and its distribution.
  • How to transform a traditional “print” business into one of the leaders in new media.
  • Olympics. IP and broadcasting management.
  • Competitions’ and broadcasters’ rights. Green Paper on the online distribution of audio-visual works.
  • Framework: Rome Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations.
22ND November - 15:00 – 19:50 (Haz click aquí para ver el programa)

TIME

SPEAKERS

15:00 – 19:40

MANAGEMENT SPORT EVENTS AND COMPETITIONS

15:00 – 15:20

Sports/Media Complex in the New Media Landscape

15:20 – 15:40

Management of audio-visual sports rights.

Speaker: Manuel J. Martín Domínguez – Enjoy sports

15:40 – 16:00

Intellectual property around sport events and entertainment.

Speaker: Andy Ramos. Bardají & Honrado Abogados.

16:00- 16:20

Exploitation of image rights: new trends, new legal challenges, old obstacles.

Speaker: Feliz Plaza – Garrigues Abogados.

16:20 – 16:40

Time for question and discussion with the speaker

Moderate by: Alfonso González (Bercovitz Carvajal)

16:40 – 17-00

BREAK

17:00 – 17:20

Tokio 2020 IP and broadcasting management.

17:20 – 17:40

J-League. Right in Japanese Football Competition. New concept and new Deals.

17:40 – 18:00

IP management on media business in cycling.

Speaker: Andrew Croker – Shift Active Media

18:00 – 18:20

MLS. Digital content business.

18:20 – 18:40

Rugby Football Union.

Speaker: Simon Massie-Taylor – Rugby Football Union

18:40 – 19:00

Media rights in Tennis competitions or MLFB. Major League football federations.

19:00 – 19:20

Time for question and discussion with the speaker

Moderate by: Peter Draper

19:20 – 19:30

Conclusions of the block

19:30 – 19:40

Close of the day

 

In-game real time highlights and personal services.

 

Help professional sports leagues to meet the growing demands on global sports properties.

BLOCK 3: INDIVIDUAL ATHLETES IP RIGHTS

Key topics: Professional athletes image rights management. Personal branding and
opportunities.

  • Personal product: players and trademarks.
  • Sport agencies: vision from the fans to engage with the “personal brands”
    and sponsors.
  • Consumers protection and athletes image rights: dealing with product placement and commercial campaigns issues in the new media.
  • Round table with athletes and agencies. Best practices.
23RD November - 9:30 – 13:00 (Haz click aquí para ver el programa)

TIME

SPEAKERS

9:30 – 13:00

INDIVIDUAL ATHLETES IP RIGHTS

9:30- 9:50

Personal product: players and trademarks.

9:50 – 10:10

New business built around the social influence of sport.

Speaker: Andy Anson – Teneo Sports

10:10 – 10:30

No, You Don’t Need To Write #Ad In Your Promoted Tweet

Speaker: David Schwab – Octagon.

10:30 – 10:50

Help athletes, and brands maximize the value of their data and technology.

Speaker: Steve Gera – Gains-group.

10:50 – 11:10

Time for question and discussion with the speaker

Moderate by: Octagon

11:10 – 11:20

BREAK

11:20 – 11:40

Social networks and professional athlete. Best practices.

11:40 – 12:00

Training the next generation of sport leaders to address these complex data issues.

Speaker: Scott Minto – San Diego State University

12:00 – 12:20

IP Management on transition from elite athletes to business career.

12:20 – 12_40

Player tracking data and how athletes will use it to launch new platforms for themselves in the next decade

Speaker: David Anderson Gains Group

12:40 – 13:00

Time for question and discussion with the speaker

Moderate by: PONS IP

13:00 – 13:10

BREAK to prepare the panel.

13:10 – 13:50

Panel with athletes and agencies. Best practices

 

13:50 – 14:00

Conclusions of the block

14:00 -14:30

BREAK

BLOCK 4: CONTENT PRODUCTION AND DIGITAL MARKETS

Key topics: New media. Digital markets. Trends in content creation and distribution. Big data
and Business opportunities. Rise of e-Sports and challenges.

  • New Media and international sport.
  • Copyright and Innovation in digital markets.
  • Content production in sport: new paradigm from the fan inclusion.
  • Sports/Media complex in the new media and new content distribution.
  • Digital Media Platforms – IP & business opportunity combining raw data
    and live content.
  • e-Sports. The change of the roles on distribution and monetization.
23RD November - 15:00 – 19:50 (Haz click aquí para ver el programa)

TIME

SPEAKERS

14:30 – 19:00

CONTENT PRODUCTION AND DIGITAL MARKETS

14:30 – 14:50

Digital Media Platforms – IP & Business Opportunity combining raw data and live content.

Speaker: SportRadar

14:50 – 15:10

Big data – IP and Business opportunity.

Speaker: Carolina Pina. Garrigues

15:10 – 15:30

Digital content & Fan Engagement vs monetization – case study on football club

15:30 – 15:50

Social listening transfer to raw data and potential business models.

Speaker: Jesus Serrano – Microsoft Sport

15:50 – 16:10

Time for question and discussion with the speaker

16:10 – 16:20

BREAK

16:20 – 16:40

Innovative mobile experience.

Speaker: Adrian Herzkovich – TicTapps

16:40 – 17:00

Emerging Tech in Sports: VR, Data Visualization.

17:00 – 17:20

Using influencer to maximize partnership activation – challenge for IP management.

Speaker: Miguel A. Hernández – Primetimesport

17:20 – 17:40

Time for question and discussion with the speaker

17:20 – 17:40

New video Content Distribution. Multicamera and use the cloud

Speaker: Xabier Ferreiro – CINFO.

17:40 – 18:00

In-game real time highlights and personal services.

Speaker: Francoise Semin – Wildmoka and Bein Sport France

18:00 – 18:20

e-Sports. The change of the roles on distribution and monetization.

18:20 -18:40

Managing an e-Sports Team and eSports events.

18:40 – 19:00

Time for question and discussion with the speaker

19:00 – 19:10

Close of the Block

19:10 – 19:20

Close of the congress

¿Deseas tener el programa a tu disposición siempre?