Takes place 22nd and 23rd November at Feria Valencia
2/11/2017.- Thirty global experts on the management of sports rights and content distribution are set to take part in the Sport IP Forum, an international event taking place in Valencia on 22nd and 23rd November, organized by the Global Sports Innovation Center and Feria Valencia. These specialists are from companies in twelve different countries around the world including sports powerhouses such as the USA, China, the United Kingdom, Australia, Germany and Japan.
They include representatives of leading content distribution companies such as Octagon, Mediapro and Hupu, of China; media channels such as Discovery Eurosport; youtuber representation agencies such as Primetimesports and CricketSocial, the creators of the world’s first social media network dedicated to cricket, the sport with the second-largest global following.
The conference programme has been structured around four major areas of interest, covering the main challenges and trends related to the impact of technology on intellectual property, rights and the creation and distribution of sports content – both events and competitions and the effect on individual sportsmen and women. The programme looks at issues such as e-Sports, big data, the legal framework and creating value from intellectual property.
The four main hot topic areas for the industry that will be addressed at the Sport IP Forum are:
- Intellectual property in sport and entertainment.
Those taking part will include representatives from Octagon, the world’s leading sports rights sales agency and technology partner to Real Madrid and LaLiga; PONS IP, a global law firm expert in designing strategies, creating, managing and defending intellectual property assets in Spain, Europe and Latin America and Medipro, well-established as Spain’s foremost sports rights management agency, which will be reviewing the development of Mediapro Digital, its digital content production and distribution division. China’s main content distribution agency, Hupu, will be there too, as will Discovery Eurosport channel and KPMG.
- Rights management at single sports events and competitions.
This session will look a case study, the Volvo Ocean Race, and how the Global Cycling Network , the world’s foremost cycling content platform, was re-launched as a digital channel. Garrigues will talk about brand protection and the ambush marketing phenomenon. Sportsmen and women’s representation and content distribution agency IMG will be taking part in this session along with ACB and Rethink Marketing.
- Individual sportsmen’s and women’s and sports clubs’ intellectual property and rights.
Gains Group, represented by ex-marine and ex NFL teams owner Steve Gera; Primetimesport, creators of influential publication Football Transfer Review and pioneering youtuber representation agency; and CricketSocial, the first social media network in the world dedicated to cricket, will be taking part in this session along with PONS IP, Octagon, Levante U.D., Valencia CF and TTSPRTS.
- Content production and the digital marketplace.
Sportradar will talk about the economic potential of data management, whilst Ontier will discuss the legal framework in Europe for the growing area of e-Sports and H2K, one of the e-Sports teams making the most impact in the international arena. Seven Leagues, Microsoft Sports, CINFO and Blinkfire Analytics will also be taking part in this discussion.
The event will also feature a business-focused exhibition where the companies will present dedicated solutions for the sports industry.
As to the attendees, Sport IP Forum will be strictly trade only and is targeted at a very broad-spectrum audience, from sports organizations to content production and distribution companies, not forgetting legal consultants, branding and sponsorship agencies, the media and sportsmen and women, amongst others.
During the event, B2B meetings will be promoted. Sport IP Forum will provide an opportunity for networking with international decision makers in the industry.
For further information, go to: www.sportipforum.com