The Global Sports Innovation Center powered by Microsoft is leading a wide programme of contents with some of the best international experts that will discuss the present and future of intellectual property and digital trends in sports.
The sessions, grouped in 4 thematic blocks, address two major areas: management of sport competitions rights and management of the rights of athletes.
BLOCK 1
IP in sport and training
Key issues:
What is the role of intellectual property in sport? Creation of value through IP and use for sponsors, branding and merchandising.
BLOCK 3
IP and athletes rights
Key issues:
Exploitation of the image rights of professional athletes. Personal brand and opportunities.
BLOCK 4
The Distribution of Content and Digital Market
Key issues:
New media. Digital Markets. Trends in content creation and distribution. Big data and business opportunities in IP. Boom in e-Sports and their challenges.