The Global Sports Innovation Center powered by Microsoft his leading a wide programme of contents with some of the best international experts that will discuss the present and future of intellectual property and digital trends in sports.

The sessions, grouped in 4 thematic blocks, address two major areas:
management of sport competitions rights and management of the rights of athletes.

BLOCK 1
IP in sport and training

Key issues:
What is the role of intellectual property in sport? Creation of value through IP and use for sponsors, branding and merchandising.

BLOCK 2
Management of rights in singular sporting events and in competitions.

Key issues:
The vision of the managers of competitions of world projection. Applicable legislation. Models of management, sale and distribution of rights.

BLOCK 3
IP and athletes rights

Key issues:
Exploitation of the image rights of professional athletes. Personal brand and opportunities.

BLOCK 4
The Distribution of Content and Digital Market

Key issues:
New media. Digital Markets. Trends in content creation and distribution. Big data and business opportunities in IP. Boom in e-Sports and their challenges.

BLOCK 1: IP IN SPORTS AND ENTERTAINMENT

Key topics: What’s the role of IP in Sports? Value creation through IP and benefits for sponsors, branding and merchandising.

  • IP Sports and entertainment – Background brief.
  • The role of IP in sports – New approach for sponsorship, media rights and merchandising
  • Creating value in the sports industry: IP creation and global branding.
22ND November - 10:30 – 13:00 (Click here to see the programme)
TIME SPEAKERS
10:00 – 13:00 IP AND SPORT ENTERTAINMENT
10:00 – 10:10 Welcome to the congress
10:10 – 10:30 IP Sports and Entertainment – Background Brief.
10:30 – 10:50 The role of the new technologies on sports content.

Speaker: Sebastian Lancentremere – Microsoft Sport.

10:50 – 11:10 The new role of digital contents on the Sponsorship and media Rights agreements

Speaker: Octagon

11:10 – 11:30 Preparing the new generation to manage the IP in sport Industry

Speaker: Fernando Goñi- PONS IP – Sport.

11:30 – 11_40 Time for question and discussion with the speaker
11:40 – 11-50 Official inauguration of the congress
11:50 – 12:10 BREAK
12:10 – 12:30 The Protection of Sports Events in the EU: Property, Intellectual Property, Unfair Competition and Special Forms of Protection.

Speaker: Thomas Margoni – University of Glasgow – School of Law – CREATe.

12:30 – 12:50 Discovery Eurosport. Pioneering multi-channel and IP management.
12:50 – 13:10 Competition law, sports law and betting regulation. study for the EU on sports organisers rights.

Speaker: Ben Van Rompuy – Asser Institute in Den Haag.

13:10 – 13:30 Pending to confirmation
13:30 – 13:50 Time for question and discussion with the speaker
13:50 – 14:00 Conclusions of the block
14:00 – 15:00 BREAK

BLOCK 2: MANAGEMENT IN PARTICULAR EVENTS AND COMPETITIONS

Key topics: Owners’ and broadcasters’ insight into major global competitions. Applicable laws. Rights management, marketing and distribution models

  • The protection of sports events in the EU. Intellectual property, unfair competition and special forms of protection.
  • Management of audio-visual sports rights.
  • Intellectual property around sport events
  • Different models and deals on the sport leagues rights and its distribution.
  • How to transform a traditional “print” business into one of the leaders in new media.
  • Olympics. IP and broadcasting management.
  • Competitions’ and broadcasters’ rights. Green Paper on the online distribution of audio-visual works.
  • Framework: Rome Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations.
22ND November - 15:00 – 19:50 (Click here to see the programme)
TIME SPEAKERS
15:00 – 19:40 MANAGEMENT SPORT EVENTS AND COMPETITIONS
15:00 – 15:20 Sports/Media Complex in the New Media Landscape
15:20 – 15:40 Management of audio-visual sports rights.

Speaker: Manuel J. Martín Domínguez – Enjoy sports

15:40 – 16:00 Intellectual property around sport events and entertainment.

Speaker: Andy Ramos. Bardají & Honrado Abogados.

16:00- 16:20 Exploitation of image rights: new trends, new legal challenges, old obstacles.

Speaker: Feliz Plaza – Garrigues Abogados.

16:20 – 16:40 Time for question and discussion with the speaker

Moderate by: Alfonso González (Bercovitz Carvajal)

16:40 – 17-00 BREAK
17:00 – 17:20 Tokio 2020 IP and broadcasting management.
17:20 – 17:40 J-League. Right in Japanese Football Competition. New concept and new Deals.
17:40 – 18:00 IP management on media business in cycling.

Speaker: Andrew Croker – Shift Active Media

18:00 – 18:20 MLS. Digital content business.
18:20 – 18:40 Rugby Football Union.

Speaker: Simon Massie-Taylor – Rugby Football Union

18:40 – 19:00 Media rights in Tennis competitions or MLFB. Major League football federations.
19:00 – 19:20 Time for question and discussion with the speaker

Moderate by: Peter Draper

19:20 – 19:30 Conclusions of the block
19:30 – 19:40 Close of the day
In-game real time highlights and personal services.
Help professional sports leagues to meet the growing demands on global sports properties.

BLOCK 3: INDIVIDUAL ATHLETES IP RIGHTS

Key topics: Professional athletes image rights management. Personal branding and
opportunities.

  • Personal product: players and trademarks.
  • Sport agencies: vision from the fans to engage with the “personal brands”
    and sponsors.
  • Consumers protection and athletes image rights: dealing with product placement and commercial campaigns issues in the new media.
  • Round table with athletes and agencies. Best practices.
23RD November - 9:30 – 13:00 (Click here to see the programme)
TIME SPEAKERS
9:30 – 13:00 INDIVIDUAL ATHLETES IP RIGHTS
9:30- 9:50 Personal product: players and trademarks.
9:50 – 10:10 New business built around the social influence of sport.

Speaker: Andy Anson – Teneo Sports

10:10 – 10:30 No, You Don’t Need To Write #Ad In Your Promoted Tweet

Speaker: David Schwab – Octagon.

10:30 – 10:50 Help athletes, and brands maximize the value of their data and technology.

Speaker: Steve Gera – Gains-group.

10:50 – 11:10 Time for question and discussion with the speaker

Moderate by: Octagon

11:10 – 11:20 BREAK
11:20 – 11:40 Social networks and professional athlete. Best practices.
11:40 – 12:00 Training the next generation of sport leaders to address these complex data issues.

Speaker: Scott Minto – San Diego State University

12:00 – 12:20 IP Management on transition from elite athletes to business career.
12:20 – 12_40 Player tracking data and how athletes will use it to launch new platforms for themselves in the next decade

Speaker: David Anderson Gains Group

12:40 – 13:00 Time for question and discussion with the speaker

Moderate by: PONS IP

13:00 – 13:10 BREAK to prepare the panel.
13:10 – 13:50 Panel with athletes and agencies. Best practices
13:50 – 14:00 Conclusions of the block
14:00 -14:30 BREAK

BLOCK 4: CONTENT PRODUCTION AND DIGITAL MARKETS

Key topics: New media. Digital markets. Trends in content creation and distribution. Big data
and Business opportunities. Rise of e-Sports and challenges.

  • New Media and international sport.
  • Copyright and Innovation in digital markets.
  • Content production in sport: new paradigm from the fan inclusion.
  • Sports/Media complex in the new media and new content distribution.
  • Digital Media Platforms – IP & business opportunity combining raw data
    and live content.
  • e-Sports. The change of the roles on distribution and monetization.
23RD November - 15:00 – 19:50 (Click here to see the programme)
TIME SPEAKERS
14:30 – 19:00 CONTENT PRODUCTION AND DIGITAL MARKETS
14:30 – 14:50 Digital Media Platforms – IP & Business Opportunity combining raw data and live content.

Speaker: SportRadar

14:50 – 15:10 Big data – IP and Business opportunity.

Speaker: Carolina Pina. Garrigues

15:10 – 15:30 Digital content & Fan Engagement vs monetization – case study on football club
15:30 – 15:50 Social listening transfer to raw data and potential business models.

Speaker: Jesus Serrano – Microsoft Sport

15:50 – 16:10 Time for question and discussion with the speaker
16:10 – 16:20 BREAK
16:20 – 16:40 Innovative mobile experience.

Speaker: Adrian Herzkovich – TicTapps

16:40 – 17:00 Emerging Tech in Sports: VR, Data Visualization.
17:00 – 17:20 Using influencer to maximize partnership activation – challenge for IP management.

Speaker: Miguel A. Hernández – Primetimesport

17:20 – 17:40 Time for question and discussion with the speaker
17:20 – 17:40 New video Content Distribution. Multicamera and use the cloud

Speaker: Xabier Ferreiro – CINFO.

17:40 – 18:00 In-game real time highlights and personal services.

Speaker: Francoise Semin – Wildmoka and Bein Sport France

18:00 – 18:20 e-Sports. The change of the roles on distribution and monetization.
18:20 -18:40 Managing an e-Sports Team and eSports events.
18:40 – 19:00 Time for question and discussion with the speaker
19:00 – 19:10 Close of the Block
19:10 – 19:20 Close of the congress

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