The programm - Sport IP Forum

The speakers will address the key issues of the world of sport:

The Global Sports Innovation Center powered by Microsoft is leading a wide programme of contents with some of the best international experts that will discuss the present and future of intellectual property and digital trends in sports.

The sessions, grouped in 4 thematic blocks, address two major areas: management of sport competitions rights and management of the rights of athletes.

BLOCK 1

IP in sport and training

Key issues:
What is the role of intellectual property in sport? Creation of value through IP and use for sponsors, branding and merchandising.

BLOCK 2

Management of rights in singular sporting events and in competitions

Key issues:
The vision of the managers of competitions of world projection. Applicable legislation. Models of management, sale and distribution of rights.

BLOCK 3

IP and athletes rights

Key issues:
Exploitation of the image rights of professional athletes. Personal brand and opportunities.

BLOCK 4

The Distribution of Content and Digital Market

Key issues:
New media. Digital Markets. Trends in content creation and distribution. Big data and business opportunities in IP. Boom in e-Sports and their challenges.

BLOCK 1: IP IN SPORTS AND ENTERTAINMENT

22nd November – 10:00 – 14:00h:

10:00 – 10:10	Welcome to the Sport IP Forum
10:00 – 11:30	The importance of IP in Sport Industry Speaker: Fernando Goñi – PONS IP – Sport
	The role of the new technologies in sports experiences Speaker: Sebastián Lancestremère –Microsoft Sport–
	The future of pay-TV, where are we going? Speaker: Ignacio Arrola –New Media and Marketing Director – MediaPro
	Time for question and discussion with the speaker Moderate by: Eugenio Mallol, director suplemento Innovadores de El Mundo
11:30 – 12:00	Coffee Break and Networking in the Stands Area
12:00 – 13:30	Sports Content Distribution: From pay-TV paradigm to innovative mobile experiences Speaker: Adrian Herzkovich – Former FOX Executive / CEO of TTSPRTS
	KPMG’s Game Scheduling Software to the Professional Sports Leagues, Broadcasters and Grassroots Speaker: Ryan McCumber – Director – KPMG’s Global Sports Analytics
	Developing a Chinese fan base for international sports clubs/teams opportunities and risks Speaker: Tristan CHEN – General Manager – HUPU Sports (Shanghai) Media Co. L.
	Time for question and discussion with the speaker Moderate by: Peter Draper – Loose Lips Ltd.
13:30 – 15:00	Lunch and Networking in the Stands Area

BLOCK 2: MANAGEMENT IN PARTICULAR EVENTS AND COMPETITIONS

22nd November – 15:00 – 18:45h:

15:00 – 16:30	Exploitation of image rights: new trends, new legal challenges, old obstacles Speaker: Félix Plaza –Head of the Sports and Entertainment Law Department- Garrigues Abogados
	Ambush Marketing / The protection of the brand owner in sports broadcasts Speaker: Carolina Pina -Head of Intellectual Property Department and the Sports & Entertainment and Media & Telecom practice- Garrigues Abogados
	Rights management on Sail Events – Case study: Volvo Ocean Race Speaker: Laura Urrutia -Directora de Marketing- Volvo Ocean Race
	Time for question and discussion with the speaker Moderate by: Luis Villarejo – Director de Deporte Agencia EFE
16:30 – 17-00	Coffee Break and networking in the Stands Area
16:40 – 18:20	Basketball models of management, sale and distribution of rights Speaker: Xavier Bidault –Commercial Director- IMG
	Key factors in the process of becoming an international property Speaker: Joan M. Carreras – ACB’s Director of Business Development
	IP management on media business in cycling Speaker: Andrew Croker – President Global Cycling Network
	Time for question and discussion with the speaker Moderated by: Laura Montoya – PONS IP

18:30 – 18-45

Networking

BLOCK 3: INDIVIDUAL ATHLETES IP RIGHTS

23rd November – 9:30 – 15:00h:

9:30- 11:10	Players and club’s trademarks Speaker: Isabel Cortés, Head of International Trademark, Pons IP
	Help athletes, and brands maximize the value of their data and technology Speaker: Steve Gera -CCO- Gains-Group
	Using influencer to maximize partnership activation – challenge for IP management Speaker: Miguel A. Hernández –CMO- Primetimesport
	Time for question and discussion with the speaker Moderated by: Marc Menchén, director de Palco23
11:00 – 11-30	Coffee Break and networking in the Stands Area
11:30 – 13:30	Traspaso de Neymar al PSG, ¿Cuál es el impacto del fichaje de una estrella a nivel mundial? Juan-Luis Hortelano – General Manager Europe – Blinkfire Analytics
	Spanish football clubs – Digital Transformation and fan base management Speakers: Héctor Conesa –Levante U.D.-, José Luis Pastor –Rethink Marketing-, Enrique Gasulla –Valencia C.F.-, Albert Munet –FC Barcelona
	Time for question and discussion with the speaker Moderate by: Manuel Martínez – Director Tablero Deportivo TVE / RNE
13:30 – 15-00	Lunch and networking in the Stands Area

BLOCK 4: CONTENT PRODUCTION AND DIGITAL MARKETS

23rd November – 15:00 – 18:15h:

15:00 – 16:30	Digital Media Platforms – IP & Business Opportunity combining raw data and live content Speaker: Felix Blank, Director Digital Platforms International – SportRadar
	Building to Brilliance: how to create digital content to engage a global fanbase Speaker: Lewis Wiltshire -Consulting Partner- Seven League
	New video Content Distribution. Multicamera and use the cloud Speaker: Miguel Barreiro -CTO- Cinfo
	Time for question and discussion with the speaker Moderate by: Alvaro Díez, Business Development Manager – Pons IP
16:30 – 17:00	Coffee Break and networking in the Stands Area
17:00 – 18:00	European Legal framework on eSports Speaker: Joaquín Muñoz Rodríguez -Head of IT & IP Law- Ontier
	eSports, Gamer situation and challenges Speaker: Javier Zafra de Jáudenes -Director of Operations and Team manager for H2K–
	Time for question and discussion with the speaker Moderate by: Alfonso León – Ruiz-Huerta & Crespo
18:00 – 18:15	Networking