The Global Sports Innovation Center powered by Microsoft his leading a wide programme of contents with some of the best international experts that will discuss the present and future of intellectual property and digital trends in sports.
The sessions, grouped in 4 thematic blocks, address two major areas:
management of sport competitions rights and management of the rights of athletes.
IP in sport and training
What is the role of intellectual property in sport? Creation of value through IP and use for sponsors, branding and merchandising.
Management of rights in singular sporting events and in competitions.
The vision of the managers of competitions of world projection. Applicable legislation. Models of management, sale and distribution of rights.
IP and athletes rights
Exploitation of the image rights of professional athletes. Personal brand and opportunities.
The Distribution of Content and Digital Market
New media. Digital Markets. Trends in content creation and distribution. Big data and business opportunities in IP. Boom in e-Sports and their challenges.