The speakers will address the key issues of the world of sport:

Sebastián Lancestremère
General Manager Sport Business at Microsoft Corporation

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He has lead many different jobs at Microsoft, which has shaped him as a rounded General Manager and COO who has consistently gained market share in emerging and developed markets in Latin America, Europe and recently WW.
With 25yrs of experience in the IT Industry, Sebastián is currently a reference in digital transformation both in the sports industry as well as inside Microsoft.

Steve Gera
Chief Creative officer at Gains Group

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Ex US Marine corps, he was head of innovation for NFL before becoming consultant of multiple global teams including Real Madrid FC.

He works in sports technology and strategy. His focus is in creating systems that maximize talent identification, development and management. He defines himself as a “chaos proof Marine who has worked in the NFL and across global sport to create opportunities of innovation”.

Ignacio Arrola
New media & marketing director MediaPro / beIN Sports / Formula One / Total Channel

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In Mediapro he has been Director of the Marketing and New Media area for 9 years for products such as Gol Televisión, GOL, beIN SPORTS and beIN CONNECT.

Degree in Business Studies from the Complutense University and Executive MBA from the Instituto de Empresa. In his beginnings, he worked in the advertising agencies Young & Rubicam and Ruiz Nicoli, managing consumer accounts for large consumers. Later he moved to the marketing and commercial environment to take charge of the commercial communication and the publicity of the pay TV operator Vía Digital. He has been responsible for sports rights and new media developments in Audiovisual Sport and Sogecable.

Adrian Herzkovich
Former FOX Executive / CEO of TTSPRTS

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18 years leading FOX International Channels in different regions of Latin America & Europe, he is expertise in international multi-media, sports, entertainment, digital and mobile business. Responsible for building and expanding sports, entertainment, factual & lifestyle channels and their related online, production, new media and digital units.

Adrian is also Angel Investor participating in different startups, investing, building & scaling companies.

Laura Urrutia
Head of Marketing and Museum VOLVO OCEAN RACE

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Laura Urrutia worked as a reporter and editor in major media outlets before joining the Volvo Ocean Race in 2011.

Since then she has successfully managed different areas of sailing’s iconic race around the world, including the Brand and Marketing team, the Volvo Ocean Race Museum and the race’s global and local Education and Outreach programmes.

Luis Villarejo Alonso
Sports Director EFE Agence News

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Luis has developed the most time of his professional career in EFE Agence News, from 1989, playing different positions.

Dircom in Consejo Superior de Deportes. Ministerio de Educación, Cultura y Deporte. Spanish Government. 2012-2016; Dircom Real Madrid Team players 2007-2009; Chief Editor MARCA 2000-2003; Anayst TV in El Chiringuito (Grupo Antena3) and BEINSports.

Books: Raúl, the future (El País Aguilar). Official Biography of Raúl, fomer captain from Real Madrid and National Spanish Team; Captains (skippers) (Lid Editorial). Essay about leadership in the world sport; Goles (Ed. Córner): Essay and storys about the most famous goals changed the life of the scorers.

Journalism Awards LaLiga in Spain, twice;  Bronze medal sports merit in Spain; Coverage in World Cups, European Championships, Olympics Games, Champions League Finals; Director from exhibition Sport Heroes and driving the exposition in Google Cultural Institute Platform.

Xavier Bidault
Commercial Director, Basketball, at IMG

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Over 10 years of experience in Media distribution Digital Content strategy.

Currently managing the commercial strategy of the IMG & Euroleague Joint Venture including managing the JV's P&L, coordinating media sales, creating & implementing a dedicated digital strategy, managing the Euroleague OTT service and developing new commercial opportunities across sponsorship, Licensing and events operations.

Previously Head of Digital for EMEA at the NBA, where he defined and implemented the digital content strategy, sourced & negotiated all content licensing deals and managed the NBA digital products in the region.

Andrew Croker
Chairman at the Play Sports Network, the world’s leading on line cycling content channels: GCN and GMBN/ part owned by Discovery

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The Play Sports Network channels include the Global Cycling Network (GCN) and the Global Mountain Bike Network (GMBN); its content works seamlessly across all media devices, from smart TVs to smartphone.

Consultant at Hawk-Eye innovations (owned by Sony), leaders in ball tracking technology (cricket, tennis, football).

He was also an advisor at Perform Group (World Leader in broadcasting & commercializing sport content across digital platforms).

He launched DAZN, an OTT sports service, with joint ventures with the WTA, FIBA & the J-league.

Ex board member of Sportime.

Ex Managing Director of IMG, worldwide football division with clients such as FA, Wembley, the Chinese FA, FUR (Russia), AIFF (India)…

Manu Martínez
Radio Nacional de España -RTVE-

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Director of the Sports Board of Radio Nacional de España.

PhD in Journalism from the Universidad Carlos III of Madrid, Master's Degree in Radio from the Universidad Complutense de Madrid and a Bachelor's Degree in Audiovisual Communication from the University of Valencia.

Manu Martínez is specialist in new technologies and director of the program 5.0 of Radio Nacional de España.

Félix Plaza
Head of the Sports and Entertainment Law Department at the firm Garrigues Sports & Entertainment.

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He specializes in Tax Law, particularly in the audiovisual, media and distribution sectors, where he advises federations, investment funds, film production companies, artists, sportspersons and major national and international companies.

Carolina Pina Sánchez
Head of Intellectual property Department and the Sports & Entertainment and Media & Telecom practice areas at Garrigues Abogados.

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Carolina is a renowned expert in image and media rights. She is also a member of the editorial board of the Aranzadi Sports and Entertainment Law Review.

She is a regular speaker at the NY Bar Annual conference on image rights and the international trade mark association (INTA).

Also, she teaches on the Alfredo Di Stefano MBA in sports management and the Real Madrid master’s degree among others.

Miguel Hernandez ponente

Miguel A. Hernández
CMO at Prime Time Sport and Ex Real Madrid media Director

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Prime Time Sport is the editor of Football Transfer Review. It is a sports marketing and talent management company with offices in London and Barcelona. Its areas of activity include players representation, sponsors and advertiser’s identification for right holders (such as football clubs and players), strategic and sponsorship consultancy and PR, social media and communication activities for football players.

It is the first agency that includes representation of Youtube content creators.

Lewis Wiltshire
Seven League Consulting Partner, Ex Head of Sports Twitter UK/ Europe, Ex BBC Social Media and Digital Olimpics Editor

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Consulting Partner at Seven League, Europe's leading digital media consultancy with a specialism in sport.

Lewis became editor of the BBC Sport website, then BBC Sport's first social media editor (for 11 years), and when he was in the final stages of planning London 2012 on BBC Sport's digital channels he got an opportunity to oversee the same event for another company: Twitter.

He became Twitter UK's first head of sport, and Twitter's first sports hire outside the US, as Director of Media Partnerships and Senior Director.

Early in 2017 he joined award-winning Seven League, where is “thrilled to be a 7Leaguer, and excited to be part of the global sports industry's digital revolution”.

Isabel Cortés Martinez
Head of the International Trade Mark division, PONS IP

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Protection and management of large IP portfolios in all industry sectors, including patents and copyrights.

With over 23 years of experience in the Intellectual Property field, Isabel worked as an intern for the European Commission. She also has a long history with academia; being Director and faculty member for the Intellectual Property and New Technologies Master’s given at Rey Juan Carlos University and the PONS Foundation, the Intellectual Property course given at the Bar Association of Madrid, the Intellectual Property Master’s at Comillas Pontifical University, among others.
She is included in The World’s Leading Trademark Professionals 1000 2017.

José Carlos Erdozain
Head of Litigation Department, PONS IP

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Author of several monographs and doctrinal articles specialized in Intellectual Property. Invited as a speaker to various conferences.

Broad experience in litigation, arbitration and business consulting, both on a national and international level. He has worked for companies in different sectors: textile, audiovisual, creative industries, energy, construction, and publishing, among others. He has extensive knowledge on international contracting and arbitrations, representing corporations in the IT, telecommunications and audiovisual sectors.

He is currently a member of ALADDA, AIPPI and Les International.

Fernando Goñi
Head of Commercial and International Affairs, PONS IP

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Law degree from the University of Navarra, International MBA from the University of Bordeaux and Master’s in Intellectual Property and New Technologies from Rey Juan Carlos University.

He has over 11 years of experience in advising international businesses on their overseas expansions and has designed plans for international businesses. Fernando also negotiates with clients and partners in all five continents and has vast experience in negotiating with multilateral institutions. Project Management.  

Joan M. Carreras
ACB’s Director of Business Development

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Liga Endesa,is the main ACB’s property, it is considered the most developed professional league in European Basketball. In season 2016-17, the competition was broadcasted in 145 countries over the World.

As Director of Business Development, he implemented a new business line in order to produce and monetize new technologies content, led the expansion of the ACB in the international TV markets. From 2012 to 2014 he was also in charge of the ACB's Comercial Division to lead the process of restructuring the ACB’s sponsorship model.

Tristan Chen
Editor-In-Chief at HUPU Sports

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HUPU Sports is a fully integrated O2O services with over 400 employees. The chinese company offers a variety of prestigious services and business solutions including integrated sports marketing, new digital services, event management, media distribution, online games and e-commerce., with over 50,000,000 registered users, is the largest sports website and online community in China. Since 2013, they have built and operate website and app for NFLCHINA, AFC Ajax, Liverpool FC and Bayern Munich.

Ryan McCumber
Director Global Sports Analytics - KPMG

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Global Lead responsible for establishing KPMG as a leader in Sports Analytics with responsibilities in business development to deliver big data analytic solutions to sporting leagues and teams globally, specifically KPMG's Game Scheduling Software which has been implemented at the NBA; and to launch Sports Technology & Analytics Conferences globally to give a platform to the emerging sports tech start up space, existing large scale vendors targeting sports as well as showcasing KPMG's assets such as Football Benchmarks, Stadium Analytics and Game Scheduling Software.

Rainer Geier
Managing Director LAOLA1 Multimedia – Part of SportRadar

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Rainer is Managing Director at LAOLA1 Multimedia, Unas Media Productions and The Sportsman Media Holding - part of SportRadar AG. He’s graduated in the field of tourism management at the University of Applied Sciences in Vienna and additionally graduated at the academy for sports management of the Austrian national soccer League.
After working as Key Account Manager (Loyalty Partner) and Head of Sponsoring at the leading sports betting company Bwin, in 2001 Mr. Geier became one of the founding members of LAOLA1. Furthermore, Mr. Geier has positioned LAOLA1 as a holistic provider for numerous sports associations, leagues, clubs, and businesses.
In July 2016, LAOLA1 Multimedia GmbH became part of Sportradar AG.

Peter Draper
Owner Loose Lips

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Loose Lips is a company with offices in Manchester, London and Singapure, dedicated to high level communications strategy, brand marketing and sponsorship consulting.

Peter Draper is 35+ year professional in sports and brand marketing, using that knowledge and experience to benefit rights owners, rights buyers and branded businesses. His specialties are sports and entertainment rights development and marketing of such rights to international brands; business development in the sports arena including sporting goods, sports properties, licensing and digital media

RUIZ-HUERTA & CRESPO - Sports Lawyers

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Sports law associate at Ruiz-Huerta & Crespo. Member disciplinary panel Esports Integrity Coalition. LLM in International Sports Law.

Executive Committee member at Spanish Tennis Federation. Member of the Spanish Sports Law Association.

Lecturer on masters in sports law/sports management and esports at Universidad Católica de Murcia (UCAM), Universidad de Valencia, ISDE and Universidad Católica de Valencia.

Javier Zafra de Jáudenes
H2K Director of Operations and Team Management

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With an educational background based on communication management, his experience covers several innovation and technological projects with big brands like LFP (Football Profesional League), OMT (Worldwide Tourism Organization), Vodafone, Banco Santander or Real Madrid CF.

Prior to join H2K, Javier was CEO for Origen League of Legends Team. Earlier in his career, he spent five years working for UCAM Catholic University of Murcia in Spain as Director of Employment and Project Manager in its Technological Institute where he has participated and advised in several entrepreneurs projects.

Raj Sundaram
CEO of HexaCorp LLC and Cricket Social LLC

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Raj is a cricket enthusiast, Co-Founder & Chief Executive Officer of HexaCorp LLC, a technology services company based out of New Jersey and Cricket Social LLC, a sporting start-up focused in creating pioneer social media platform with anchoring tools supporting Global Cricket’s Ecosystem.
Raj Sundaram along with the co-founders, bring over 3 decades of experience building technology solutions, creating various service portfolios in the collaboration space.

Business Development Manager, Technology Transfer, PONS IP

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Agricultural Engineer, Polytechnic University of Valencia (UPV). Studied topics related to Agronomy and Oenology at the University of Gent (RUG Belgium); University of Leuven (KU Leuven, Belgium); University of Bonn (Universität Bonn, Germany) and University of Angers (ESA France). International studies in Business Management and Foreign Trade from Polytechnic University of Valencia (UPV) and Central European University (CEU Budapest, Hungary).
Alvaro has 7 years of international experience in global corporates advising on international expansion, negotiating with partners and clients. Managed teams remotely and face to face. Project Manager, led, designed, implemented, developed and completed projects in more than 160 countries in all 5 continents.


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Miguel Barreiro is the CTO of CINFO. He has been involved in digital television and multimedia streaming for over 18 years and participated in numerous multimedia related research projects.

Miguel currently leads the intelligent video research group at CINFO.

Mario Gómez Estrela
Subdirector de MARCA

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Eugenio Mallol Sanchis
Director of INnovadores, a publishing of EL MUNDO newspaper

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Joaquín Muñoz
Head of IT&IP Law at Ontier

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Joaquín Muñoz is a Lawyer with fifteen years of experience specialized in advising high-potential technology companies. He is the international Head of New Technologies and Intellectual Property at ONTIER, an international law firm operating in fourteen countries.
Since 2011 he has been advising some of the most important companies within the esports scene.
In 2016 he published the "Legal Guide on esports" alongside Liga de Videojuegos Profesional, where he analyses the present and future of esports in Spain from an international perspective.

José Luis Pastor
Director General of Rethink Marketing

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Laura Montoya
Senior Legal Counsel - Legal Department at PONS IP

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Marc Menchén Alba
Founder and director of Palco 23

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Marc Menchén is the director of Palco23. Degree in Journalism from the Ramón Llull University (URL), he opted for this career to be able to follow the day to day of the sport. The race took him to other paths and he began his career in the business newspaper Expansión in 2010. After six years following the activity of sectors such as aviation and distribution, in addition to macroeconomics, he decided to undertake his own project to unite the two themes what had marked him most: sport and economy.
Currently, he also collaborates in media such as Rac1 and spends time in the Faculty of Communication Blanquerna and the International University of Catalonia (UIC).

Felix Blank
Director Digital Platforms LAOLA1 Multimedia GmbH - SportRadar

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Felix is currently the Director Digital Platforms at LAOLA1 Multimedia, which is part of Sportradar AG. In this role, he is responsible for all platforms which come under the LAOLA1 brand (, as well as the Sportradar OTT solution, which the company provides to a range of sports federations, leagues, clubs as well as broadcasters around the world. 

Before becoming Director Digital Platforms, Felix was responsible for strategic development and program management at where among other things, he developed a range of cross media program concepts as well as new digital business models. Pre-LAOLA1, he provide business and communications consultancy, working with a number of agencies including Public Interest. He is an expert in digital and sports media who started his career back in 2000 at ORF, the Austrian Broadcasting Corporation, and completed a Masters in International business administration from the University of Vienna.

Jesus Serrano
Sports Business Development at Microsoft Corporation

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Juan-Luis Hortelano
General Manager Europe - Blinkfire Analytics

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